Under Armour has had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.1 billion in fiscal 2025 from ...

Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a ...

ESPN Los Angeles and the Los Angeles Rams have extended their partnership, solidifying ESPN LA as the flagship radio station ...

People are turning to brands more openly for funding as studio money dries up -- but companies want script input.

With tip-off for the WNBA’s Portland Fire less than a year out, VP/Corporate Partnerships Chris Orechia is beginning to ...

Nike (NKE) co-founder Phil Knight is donating $2 billion to the Oregon Health and Science University’s Knight Cancer ...

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...

The University of Tennessee's 12-year relationship with Nike is set to come to an end next year. Adidas will once again ...

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...

That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to ...