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Several high-profile tennis players have either ditched Nike brand or have been dropped due to conflicts. Let's take a look ...
Under Armour has had problems in both its direct-to-consumer and wholesale businesses. Although annual sales through its direct-to-consumer channels increased to about $2.1 billion in fiscal 2025 from ...
Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, ...
The trip, which comes as part of United's partnership with The Hong Kong Jockey Club, sees United's Under 16 team complete a ...
Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...
MLV star Ally Batenhorst has swapped the courts for the beaches in order to pursue her Olympic dream in 2028, having also signed a deal with Nike for good measure ...
Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a ...
ESPN Los Angeles and the Los Angeles Rams have extended their partnership, solidifying ESPN LA as the flagship radio station ...
Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.