That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to ...

This partnership with Nike will support initiatives by Sisters in Sweat across multiple cities with Nike footwear and apparel ...

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

NKE's EMEA strategy drives growth by building on marketplace streamlining and boosting NIKE Digital through an integrated channel approach.

Down to Business with Asli Pelit takes you through the exciting, fast-paced (and sometimes confusing) corporate side of women ...

Tennessee’s new adidas deal shows the latest weapon in recruiting and underlines how schools are finding more creative ways ...

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel ...

Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier. UT made the official announcement on Aug. 13.

The long-term collaboration helps expand access to safe, inclusive sporting spaces for women across major Indian cities ...

Tennessee athletics will switch from Nike to Adidas in 2026 with plans to make the Vols the brand's flagship college program and prioritize NIL.

Sha’Carri Richardson’s public acts leading to her arrest leaves many wondering about how this will change her partnerships.

Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026. Tennessee left Adidas in 2014 to sign with Nike and Nike’s amended deal ...