The streaming giant announced a deal on Wednesday to show live and on-demand programming from one of France’s television ...

Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest ...

The streaming giant plans to open permanent retail spaces where fans can experience hit shows such as Bridgerton and Squid ...

Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected ...

Financial details weren't revealed, but the TF1 deal could prove a litmus test ahead of similar arrangements globally as ...

Netflix’s French customers will also gain access to “more than 30,000 hours” of on-demand TF1 content in the summer of 2026, ...

Netflix has signed a historic deal with French broadcaster TF1 that will allow its users in France to watch live television ...

Netflix has announced that it is expanding its global programmatic offering for its advertising business by partnering with ...

Netflix has struck a landmark deal to show linear TV for the first time with French TV network TF1, as traditional ...

Starting in 2026, the streamer's French subscribers will have direct access to the broadcaster's lineup of channels and ...

Netflix (NFLX, Financials) said Monday it will integrate Yahoo's demand-side platform into its advertising ecosystem, ...