The NBA extended its multiyear sponsorship deal with Kia America across the NBA, WNBA and NBA G League. Kia will maintain its presence across the three leagues, in which it has presenting sponsorship ...

The NBA yesterday announced the renewal of its longstanding partnership with Kia America, extending the multiyear agreement across the NBA, WNBA and NBA G League.

Golden State Warriors guard Stephen Curry has parted ways with one of the sponsors whom he has been with the longest.

Gatorade, the NBA’s most-tenured sponsor, was the most likely to be identified as such by most fans, including 59% of those ages 45-64, according to a CivicScience/SBJ Sports Consumer Insights survey ...

The Golden State Warriors are off to a middling 7-6 start to the season. But while Steph Curry's relationship with the ...

Milwaukee Bucks. It was the start of what has become nine straight years of being in the playoffs. Giannis was the NBA’s Most Improved Player, and the league switched their jersey partnership from ...

Kawhi Leonard and the Clippers open the season Wednesday against the Jazz, but a cloud still hangs over LA's head with an ...