NBC is returning to the sport after decades on the sideline, and streaming power player Amazon is joining the fray as key ...

Sports betting companies spent $52.1M advertising during televised NBA games last season, according to data provided to SBJ ...

As the NBA gets set to tip off its new 11-year, $76 billion media-rights juggernaut on Tuesday night, advertisers have already snapped up much of the available in-game inventory for the 2025-26 season ...

Cooper Flagg will make his regular-season debut on Wednesday and a new Gatorade ad voiced by Dirk Nowitzki sets the tone.

On some level, I understand why a league like the NBA would want to keep a tight rotation of commercials for the playoffs. In the same fashion that a head coach of an NBA team keeps a tight playoff ...

An AI-generated ad for Kalshi, where you can bet on real-world events, aired during an NBA Finals game. PJ Accetturo, a self-described AI filmmaker, described his process for creating the ad. Here's ...

The New York Knicks sent New York City mayoral front-runner Zohran Mamdani a cease-and-desist letter after he ran an ad using ...