In the always-on world of social media, a single corporate misstep can quickly escalate into a full-blown public relations crisis. Preventing long-term brand damage, however, starts before issues ever ...

Natural disasters and global disruptions have become increasingly frequent in recent years, significantly impacting societies, economies, and business operations. From the devastating hurricanes that ...

Here’s how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd. The Fast Company Executive Board is a private, fee-based network of ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has been synonymous with media relations.

When a corporate crisis strikes, executives need a strategy for discussing the matter with employees, customers, and the public. But unless information about a crisis is shared in a careful, planned, ...