Mattel’s third-quarter profit fell as Barbie sales dropped 17 percent. GABRIEL BOUYS/AFP via Getty Images Toy-maker Mattel is struggling to sell baby gear, nursery products and even its beloved Barbie ...
A rendering of the planned Mattel Adventure Park in Bonner Springs. The full entertainment complex could be open by 2031. Provided by City of Bonner Springs The future Mattel Adventure Park and ...
(RTTNews) - Toy and family entertainment company Mattel, Inc. (MAT) and Roblox Corp. (RBLX), an immersive gaming and creation platform, announced Wednesday an expanded collaboration to introduce a ...
BONNER SPRINGS, Kan. (KCTV) - At Monday’s meeting, the Bonner Springs City Council unanimously approved a development agreement between the city and the developer behind the Mattel Adventure Park. In ...
A new doll is making its way to the Barbie lineup, but not all fans are pleased with its physique. "Being part of Team Barbie is about showing girls that confidence isn’t something to shy away from, ...
Mattel has its usual excellent set of exclusives going to SDCC this year, and they will also go on sale on Mattel Creations today for those not attending the convention. There are Hot Wheels special ...
How do you follow a phenomenon like “Barbie?” That was the task put in front of Robbie Brenner, President of Mattel Studios and Chief Content Officer in the wake of the $1.4 billion-grossing, ...
Mattel has introduced its first Barbie representing a person with Type 1 diabetes, as part of wider efforts from the toy maker to increase inclusivity among its dolls.In an announcement Tuesday, ...
This year's Comic-Con runs July 24-27 in San Diego, CA Mattel Mattel is unveiling some new toys at San Diego Comic-Con 2025, including a very lifelike John Cena action figure. Ahead of this year's ...
Is Mattel endangering your kid’s development by shoving AI into its toys? The multi-billion dollar toymaker, best known for its brands Barbie and Hot Wheels, announced that it had signed a deal to ...
Mattel and Mastercard Execs on Building Brand Trust and How Greta Gerwig’s ‘Barbie’ Broadened Appeal
Mattel’s chief brand officer Lisa McKnight and Mastercard’s CMO’s Raja Rajamannar shared insight on how they’re building brand trust, addressing young consumers and using AI during a Variety in the ...
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