Yeah. LeBron James has a new Nike commercial in which he is kind of desaturated but there's a really shiny crown in his hands. In slow motion, he puts the crown on his head, and then he looks at the ...

While the Air Max LeBron 8 commercial was all about LeBron James and his public image, the new commercial for the LeBron 8 V/2 is all about the shoe. The series of LeBron 8 shoes are themed after a ...

The Toronto Raptors had tied up the Eastern Conference Finals against the Cleveland Cavaliers at 2-2 heading into a pivotal Game 5. That's when LeBron James took over, dropping 23 points in a blowout ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

Pink diamonds undergo enormous amounts of pressure to form – just like LeBron James in his early career. This new LeBron XX, also coined the LeBron 20, draws inspiration from that journey; its pink ...

— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...