When it comes to basketball sneakers, LeBron James still dominates the league, and his latest Nike LeBron XXIII signature ...

— -- How much of a basketball shoe's popularity is because of the athletes who wear it and how much is due to the image of the athletes who wear it? That might be the toughest fact and fiction to ...

Jason Whitlock was among the first to slam LeBron James' latest Nike ad. The video, which first aired on Monday, was produced to promote the upcoming release of the Nike LeBron XXIII signature shoe.

LeBron James is less than two months away from doing something that no player in the history of the NBA has ever done before. He is about to suit up for his 23rd season — his eighth with the Los ...

Fans rally behind a viral petition asking Sprite to replace Anthony Edwards with LeBron James as the face of Sprite Cranberry ...

LeBron James appeared fired up after Nike dissed Drake at Kendrick Lamar's expense on Saturday. The company slandered the Canadian artist after the LA Dodgers ' win over the Toronto Blue Jays in Game ...

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Tuesday night is shaping up to be an emotional one for the Los Angeles Lakers and the basketball world, as legendary Lakers forward LeBron James welcomes his son to the team. However, the father-son ...

If you’re worried about the possibility of LeBron retiring from basketball, the good news is you can hoop like King James any time with his signature Nike sneakers. The NBA legend's shoes run the ...