LeBron James has officially made “The Second Decision”—and this time, it’s not about basketball. In a bold and humorous nod to one of the most famous moments of his career, the NBA icon has announced ...

LeBron James’ recent ad campaign took an unusual twist when a Los Angeles Lakers fan sued the NBA star. The trouble started with James’ October 2025 teaser, where he hyped up something he called “The ...

Former NBA star Lou Williams was not a fan of the recent marketing stunt that LeBron James pulled with Hennessy by building an advertisement around the ...

LeBron James had the sports world waiting for what looked like a monumental announcement. Teasers of "The Second Decision" had fans speculating about everything from his future wit ...

LeBron James knows how to grab attention, and his latest move had everyone convinced something major was coming. The Los Angeles Lakers star has kept his retirement plans close to the vest all ...

LeBron James' former teammate, Danny Green, defended the Lakers superstar and blamed Hennessy for the infamous "Second Decision" PR move.

LeBron James has found himself in an unexpected legal battle after a Lakers fan accused him of misleading the public with a promotional stunt. A 29-year-old lifelong Lakers supporter, Andrew Garcia, ...

His Hennessy commercial might have just been genius product marketing, but like or not, LeBron James' retirement will come ...

In June, LeBron James exercised his player option to continue playing for the Los Angeles Lakers for the 2025-26 NBA season.

Los Angeles Lakers star LeBron James has not played in a game this season while dealing with a right sciatica injury.

15 years after his original "Decision," LeBron James appears to be teasing a second one ahead of his 23rd NBA season. The last time LeBron aired his decision, it was to make the announcement that he ...

I say all of this, in turn, to the millions of LeBron James fans who thought this whole "Second Decision" social media campaign was going to end with him announcing his retirement, or at least his ...