Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

The centerpiece of LEGO's latest offering is the 2x4 smart brick, embedded with intricate code and sensors. This brick can be reused across different sets and characters, providing immense versatility ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star ...

LEGO has once again redefined the landscape of children's play with its groundbreaking launch of smart bricks at CES 2026. This innovative technology promises to enhance the creative experience by ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and ...

Lego made its first appearance at CES 2026 and showed off a new Smart Brick, which changes colors, emits sound effects, and ...

Here's everything to know about LEGO's new smart brick, which will first come to its Star Wars series.View on euronews ...

Register for a LEGO® Robot Rumble session and you’ll learn how to build and code the ultimate autonomous, fighting robot ...