As for the hair itself, it feels softer, smoother, shinier, and bouncier after a single treatment due to the boost in hydration. Dr. Garshick notes that the scalp may also feel cleaner. “Over time, ...

After researching the most popular mascaras, as well as any new releases from well-known brands, I created a longlist of around 40 formulas. I then tested each mascara for a full eight hours' wear, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Want to curl your strands but only have a straightener to hand? The tool is surprisingly versatile once you know the knack.

According to our beauty writer, the BaByliss Style Secret Air creates truly effortless curls - all while being surprisingly affordable ...

The best hair curlers can create bouncy ringlets or bombshell waves that last from dusk ’til dawn. Whether you prefer a ...

The best overall goes to the Dyson airwrap, which has made hair curling even easier, now that you don’t have to change ...

Avoid common winter haircare mistakes that cause dryness, frizz, and breakage. Expert tips reveal how to protect and revive ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Many people are worried about the increasing hair loss. Because it causes baldness at a young age, hair becomes sparse. Not only women but also men are worried about this problem. After combing their ...

Our editors work with affiliates when we select some or all of the products featured. We will receive compensation from retailers and/or from purchases through these links. And it's catnip for anyone ...

Artificial intelligence has developed rapidly in recent years, with tech companies investing billions of dollars in data centers to help train and run AI models. The expansion of data centers has ...