One of Gallaudet’s iconic brands is returning, with a twist. Gallaudet Today will now be represented in two forms: Gallaudet ...

The campaigns also leaned on a handful of emotional tones to lead their communications — particularly fear of imminent defeat ...

The marketers behind some of these newsletters tell us that there are a range of benefits that a sustained newsletter ...

You open an email claiming your Microsoft 365 password is about to expire, or that an urgent HR document needs a DocuSign signature. But instead of a clickable link, there’s a crisp graphic with a QR ...

Newsletters have evolved from a simple marketing channel into a fast-growing business model of their own. Creators, in ...

Sometimes, a simple change to how an email is written, targeted or delivered can have a bigger impact than expected.

It has been a while. This is the first update for BtoB Marketing for Beginners in about five months since the 8th installment in March. During this time, I was finally able to complete the six-part ...

That’s why a new email newsletter program should be carefully evaluated based on business needs and be tested before bringing your entire list over and ditching the current email platform. We came up ...

I’m in the midst of an experiment where I let Claude take charge of my Gmail inbox, allowing it to triage my messages, archive marketing emails, and even draft replies when needed. But while Claude ...

CJ Gustafson says he left a successful finance career after his newsletter business became more lucrative than his executive ...

To give you an opportunity to see what's new, and what has changed, we have taken the paywall down temporarily. Currently, there is no need to log into the site. We will provide instructions for ...

Mastodon 4.6 adds email newsletters for creators, Collections for profile discovery, and redesigned profiles, all aimed at growing beyond 735K MAU. Mastodon is betting that email, the oldest surviving ...