Arizona’s Family launched the AZFS streaming app with live Phoenix Mercury games, Merc+ content and more local sports ...

After quite literally giving consumers a different way to frame the world, media organizations are ... Read More ...

Players at the French Open are planning to reduce media appearances ahead of the start of the Grand Slam to complain about ...

Happy to have at the conference for the first time from Versant Media Group, Mark Lazarus, CEO. Mark, thanks for being here. So we spent a year separating out. And during that year, we were kind of ...

Avid Collective has launched Collab Platform, connecting more than 400 media partners and more than 150 advertisers in a single environment for briefing, delivery and measurement of direct negotiated ...

After seven years of development, the drinks giant has created a “single currency” that allows its marketers to compare the effectiveness of any media touchpoint. Now, in a surprise move, it’s opening ...

Susie Moore, a successful entrepreneur, advocates for direct media pitching over expensive PR firms. She built her multi-million-dollar business and landed top-tier coverage by leveraging her lived ...

If you buy CTV advertising, you’ve likely encountered two approaches to securing premium inventory: programmatic guaranteed (PG) and buying direct, also referred to as direct IO (DIO). Both are ...

Utah Gov. Spencer Cox (R) tells Meet the Press that “cancer probably isn’t a strong enough word” to describe social media, which he says has contributed to “every single assassination and ...

Political campaigns can activate ZIP-code-level cross-format targeting within 24 hours, with access to premium supply and values-based voter segments via an industry-first partnership with Givsly.

Sports fans enjoy access to athletes, particularly in moments of victory or high visibility. In college athletics, this access is largely shaped by institutional policy as opposed to national ...

Determining a budget split between upper and lower-funnel is a recurring topic in paid media. Upper-funnel campaigns (typically awareness and interest) create future demand, while lower-funnel ...