Singapore, Singapore / / July 28, 2025 / Julian Goldie AI Success Lab Key Takeaways AI automation is projected to create 94% of new digital products and services within four years, changing how ...

Effective email marketing demands more than generic messages, as demonstrated by experts who consistently achieve higher ...

We’ve been aiming customer marketing at the wrong target. Most teams treat it as an advocacy program—a place to collect case ...

Campaigns fade. Relationships scale. That’s the real superpower. The smartest way to grow your customer base is through relationships. They are businesses’ most underestimated superpower — creating ...

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

Learn how brands use crypto wallet analytics to track engagement, personalize marketing, and build trust in Web3.

NEW YORK, NEW YORK - AUGUST 11: A view of people walking by the Google logo on the building exterior of 111 Eighth Avenue on August 11, 2025 in New York City. (Photo by Craig T Fruchtman/Getty Images) ...

Customer segmentation and personalization have moved from the margins to the center of modern marketing strategy. As businesses rely more heavily on digital channels to engage audiences, the ability ...

ABSTRACT: This study examines the contribution of big data-based customer segmentation applications to productivity increase in programmatic purchasing processes and the role of integration of chatbot ...

The 2025 U.S. Open delivered a master class for golfers and procurement leaders alike. When thunderstorms on June 15 transformed golf's most demanding major into what many called "unplayable", J.J.