Nathan Baynard tells The Drum why Mattel is leaning into immersive experiences to extend the brand’s post-movie momentum and connect with a new generation. The Barbie movie did something most brand ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. “Barbie has always stood for limitless potential, but she’s also a ...

The Barbie Dream Fest wasn’t exactly a dream for many attendees. The event, which took place in Fort Lauderdale, Florida between March 27 to 29, was advertised as “three days of glam, nostalgia, and ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. A Barbie-themed fan convention in Florida is drawing widespread ...

They were promised a larger-than-life, interactive Barbie Dreamhouse, an '80s-themed roller-skating party and a glittery pink day in Barbieland. Subscribe to read this story ad-free Get unlimited ...

The first-ever official Barbie fan festival, "Barbie Dream Fest," is taking place in Fort Lauderdale. WNBA star Angel Reese is a featured speaker at the event, discussing her connection to the Barbie ...

With the Chinese New Year holidays over, Honor has started teasing its upcoming foldable phone, the Honor Magic V6. It will be rivalled by the Oppo Find N6, which is also debuting around the same time ...

This is read by an automated voice. Please report any issues or inconsistencies here. Barbie manufacturer Mattel took a hit this week after its superstar doll failed to deliver. The El Segundo company ...

What a difference it made for the Memphis Grizzlies to have Ja Morant back in the lineup. After missing the past six games, Morant returned and looked explosive against the Orlando Magic in London’s ...

Mattel's new autistic Barbie has been widely praised online for giving representation to the community. But not everyone, including some autistic people or their family members, is sold on the new ...

Barbie is launching its first autistic doll in an effort to represent how individuals with autism spectrum disorder experience the world around them, USA TODAY can exclusively reveal. The doll, which ...