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The report offers global consumer insights related to the evolving ad-supported space in Premium SVoD ... 9 times out of 10, users will start watching a short-form video over a long-form video.
Some 88% of subscribers to Amazon Prime Video are doing so through an ad-supported tier. Data released by Digital-I shows that Amazon’s move to convert its existing subscriber base on an ad ...
But it’s Netflix’s still-nascent ad operation that will drive growth going forward ... last year when it converted all Prime Video subscribers to an ad-supported tier. But it represents ...
Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...
First quarter data from Kantar shows growing consumer adoption of ad-supported streaming ... driving subscriber growth this quarter. Long-time favourite Reacher, (Prime Video) was the most ...
Apple TV+ saw the highest growth among major paid platforms ... Global Insight Director at Kantar’s Worldpanel division, commented: “Ad-supported tiers are continuing to help platforms like ...
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