A growing array of sports advertisers have started to pressure networks to let them sponsor very granular elements of TV sports telecasts ...

Celebrity streamer Jesser is the league's honorary commissioner. MyPLAYER Mayhem, a reality series, will premiere the ...

The NBA 2K League has relaunched with a new vision, blending basketball, gaming, and pop culture. Launched November 3, 2025, ...

NBA Take-Two Media, the joint venture between the pro basketball league and video game giant, is ready to pull back the ...

A revamped version of the esports league tied to the “NBA 2K” video game franchise launched Monday with a new focus on ...

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Luka Bogavac has yet to be cleared by the university to participate in games — seen dressed up in street clothes in ...

The post HBCU star continues march to 2k yards with record day appeared first on HBCU Gameday.

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Houston men’s and women’s basketball program will be among 16 schools to be included in downloadable content for the NBA 2K26 ...

Sports video games took a turn for the better in the new millennium, becoming an essential part of the culture in football, basketball and more.

UNC and Duke will be among the college basketball programs featured in a 2K video game. According to a statement from 2K ...