Apple has reportedly shown an interest in buying media giant Warner Bros., likely to add its content to Apple TV. But there's competition, with Amazon and Paramount also in the race.

With access to Washington and deep pockets, David Ellison's Paramount Skydance is the top contender to buy Warner Bros Discovery.

Three of the rumored potential buyers for entertainment titan Warner Bros. Discovery are tech companies. Netflix, Amazon, and Apple are all interested in buying Warner Bros. Discovery as a whole or acquiring pieces of the company, like its content libraries and production assets, according to Bloomberg.

The Paramount Skydance CEO is “undeterred” after WBD rebuffed his first three offers, sources say, and Ellison’s allies are privately arguing he’s the only buyer who’d pass muster with Trump administration regulators.

Warner Bros. Discovery — the home of HBO, CNN and DC Studios — has signaled that it may be open to selling all or parts of its business, just months after announcing plans to split into two companies.

Warner Bros. Discovery says it’s open to a sale or spinoff, signaling what could be Hollywood’s biggest deal since Disney bought Fox in 2019.

The update comes just one day after HBO Max parent company Warner Bros. Discovery announced that it’s ready for a sale and issued a price hike across its streaming service’s plans for the third year in a row.