Scott announced that 100% of the net proceeds from special merchandise will benefit Direct Relief’s California Wildfire Response Fund.

It’s been a hot minute since Travis Scott blessed his fans with new material but last night (Jan. 20) Cactus Jack finally gave his day-ones a taste of what he’s been cooking up in the studio as he debuted his latest cut “4×4” at the College Football National Championship game.

Travis Scott appeared at the College Football Playoff National Championship halftime show on Jan. 20, where he debuted his new song "4×4" atop Atlanta's Mercedes-Benz Stadium. The performance at the Notre Dame and Ohio State game marked Scott's first solo release since 2023's Utopia and offered fans a glimpse of what's to come from the chart-topping rapper.

Travis Scott debuted new song “4×4” and special merchandise drop includes shirt and zip-up hoodie honoring Los Angeles’ first responders, 100% of the net proceeds of which will benefit Direct Relief’s California Wildfire Response Fund.

Travis Scott performed his highly-anticipated new single during the College Football Playoff National Championship halftime show

Travis Scott is donating 100 percent of the proceeds from his “4X4” merchandise to support Los Angeles’ first responders. After debuting the track live during the College Football Playoff National Championship halftime show on Monday (Jan.