Gaming is more than just a pastime, says Wiktoria Wójcik. It’s a way of life, especially for younger audiences – making it a ...

From journalism and the Leveson Inquiry to meeting Belfast-based hip-hop group Kneecap and working with them on one of this ...

A deal of this magnitude will have implications far beyond Omnicom and IPG. Agency heads tell us what they think of the ...

The Jaguar rebrand is about lots more than an ad and a new logo, says Sonia Abdipour of Bulletproof. It’s about setting up ...

As the global ad industry adjusts to there now being five global advertising holding companies instead of six, Green Square’s ...

As the industry digests news that Omnicom is acquiring Interpublic to form the planet’s biggest ad group, S4 Capital boss Sir ...

As marketers increasingly turn their spotlight on next generation experiences to engage audiences, what trends are set to ...

TikTok is fighting for its survival in the US, with a nationwide ban looming on January 19. While the company pursues legal ...

At B2B World Fest, brand champions squared up to demand-driven pragmatists to duke it out over which is the prime mover in ...

The German discount grocery chain worked with ad agency Serviceplan again, following award-winning campaigns such as ‘The ...

Leaps and bounds have been made in content-creation capabilities thanks to AI. But, photo-realistic or not, Stéphane Allard of YKONE explains why AI influencers might struggle to live up to their ...

How do you regain the trust of customers after a glitch in your system brought the world to a halt? The Drum asks whether the ...