With consumption peaking and competition bubbling over, brands like Coca-Cola, PepsiCo, and the newly revitalised Campa Cola are pulling out all the stops to dominate fridges, shop shelves, and ...

According to Thakkar, “Fifty million households are already on CTV and the next wave is coming fast.” He explained that around 10 per cent of India’s 500 to 600 million smartphone users form the ...

Anandani outlined several tech-led initiatives across Kenvue’s portfolio. Neutrogena’s Skin360 uses AI to assess skin types and recommend products, while Johnson’s Baby gift boxes now come with AR ...

Rasika Prashant, Co-founder and CMO of Tata Soulfull, laid out how the brand is redefining the rules of the FMCG scene at the e4m Health and Wellness Marketing Awards 2025. Tata Soulfull, the ...

Kolhapuri chappals received a GI tag in 2019, legally recognising them as a traditional product from specific districts in Maharashtra and Karnataka. In response to the backlash, Prada has ...

The controversy started when lawmakers, cultural analysts, and artisans pointed out the striking resemblance between Prada’s runway sandals and traditional Kolhapuri chappals. While many expected the ...

“While not creative in the traditional human sense, AI can deeply augment human creativity.” WPP is already leveraging this capability through its proprietary platform WPP Open, which integrates ...

Nisha Narayanan, Director and COO at Red FM, notes that RJs today are far more than just voices behind a mic. "In the evolved digital-first world, RJs have placed themselves as diversified creators in ...

India’s Media and Entertainment sector posted robust growth in 2024, expanding by Rs 81 billion to reach Rs 2.5 trillion (USD 29.4 billion). This marks a significant milestone, with the sector now ...

Noida has installed its first Times Square-inspired anamorphic billboard in the heart of Sector 18. Positioned at one of the city's busiest commercial stretches, the digital hoarding is expected to ...

Much like prepaid mobile SIMs that offer fixed plans with limited flexibility, influencer marketing agencies are now rolling out prepaid campaign kits priced between Rs 50,000 and Rs 2.5 lakh. However ...

This piece is informed speculation based on reported developments and publicly available intent signals. What follows isn’t a product announcement. It’s a map of what might come next; and what the ...