A-List Me, a talent management agency founded in 2016 and headquartered in Westerly, Rhode Island, now represents nearly 400 content creators while maintaining a singular focus on ethical ...

Universal Music Group (UMG) has launched a proprietary creator marketing application called “House of Carmen,” which pays influencers to post content on TikTok and Instagram, thereby moving its ...

Steven Bartlett, creator of “The Diary Of A CEO,” and Roxcodes, the former engineer at MrBeast, have launched Flightcast, a platform designed to streamline video podcast distribution and analytics, as ...

FT Strategies and WAN-IFRA, with support from the Google News Initiative, published a study that categorizes “news creators,” sets out a three-part credibility framework, and delivers a diagnostic ...

Thailand’s creator economy, valued at 45 billion baht (~$1.3 billion) in 2024, takes center stage as the Thailand Influencer Awards 2025 prepares to recognize outstanding digital content creators ...

Underscore Talent, the digital-first management company launched in 2021, has established a dedicated comedy division led by industry veteran Michael Green, who previously co-founded The Firm and ...

Female skateboarders often feel pressured to adopt baggy clothes and masculine aesthetics. Sterre Meijer skates in flowy dresses and crop tops, and still lands difficult tricks that leave viewers ...

Soufiane Bernoukh turns missed shots into punch lines. The basketball player-turned-content creator has built a following by finding humor in the athletic struggles that many players face, but few ...

Despite 71% of U.S. marketers now investing more than $1 million annually in creator marketing, many brands struggle to scale their efforts effectively. A recent study by global creator-first agency ...

Popular YouTuber Casey Neistat is raising concerns about OpenAI’s newly launched Sora app, which he describes as a “TikTok clone where every video is AI.” In a video released October 5, Neistat ...

NBA on Prime has launched a recruitment drive for local content creators to capture real-time moments during its inaugural season broadcast. The initiative targets four key NBA markets: Los Angeles, ...

YouTube’s biggest stars can generate millions of views with the right editor, yet many struggle to find qualified talent. That gap has given rise to YT Jobs. Founded in 2022, YT Jobs serves as a ...