Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Social Media Marketing - Trust in recommendations from social media influencers varies widely between older and younger ...

Learn why brands are turning to email marketing for ROI, ownership, and stability as social media platforms grow increasingly ...

The five most valuable global brands at the end of 2022 are all technology brands, according to recent research from Interbrand. The annual report was based on an in-depth analysis. The researchers ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

AI integration, small communities, authentic influencers, Sales-Marketing alignment, and first-party data—that are reshaping ...

Marketing Strategy - The most important areas of marketing are the three Ps: positioning, presentation and panache.

Research finds that agencies are redefining success with brand investment, AI adoption, advanced measurement, multichannel orchestration, and integrated tech stacks to drive growth and efficiency.

This article explores how agencies can communicate their value to clients by reframing AI as a tool that complements strategy ...

Explore the 3Rs of content marketing: how repackaging, repurposing, and reoptimizing content can enhance B2B brand visibility, efficiency, and impact - even with limited resources.

Explore five advanced AI use cases beyond content generation, helping B2B marketers increase leads, personalization, and revenue.

Marketers say AI is having the most impact on their email programs through the use of tools for generating content, according ...