Social Media Marketing - Which phrases and emojis are correlated with more engagement on LinkedIn posts? Do emotional and ...

Marketing Content - This infographic explores the demands of content production on business owners and marketers, what people ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Learn how modern B2B teams use cold email, AI, deliverability, and personalization to book more meetings, protect their ...

As AI accelerates marketing change, content teams need agility. Learn how people, process, and platform form the foundation ...

This infographic explores why credibility is more important than ever for SMBs and covers four key strategies for building ...

Most companies don’t suffer from a design problem. They suffer from a duplication problem. Teams across large organizations repeatedly reinvent the same digital elements such as buttons, forms, and ...

For over 60 years, the Standard Industrial Classification (SIC) system has served as a widely accepted structure for the analysis of businesses participating in the US economy. Marketers have long ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

AI democratization is reshaping SaaS. B2B leaders must move beyond rigid contracts to flexible, customizable, AI-native ...

Each month, American adults on average watch just 9.6% of the television channels they receive, according to recent research from Nielsen. The report was based on 2Q16 Nielsen Total Audience data, ...