Logic alone fails to secure executive buy-in. Learn how to use relationships, narrative, and internal politics to gain lasting support for your marketing strategies.

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Marketing Management - Are in-house marketing agencies (IHAs) trusted by their clients? Are clients satisfied with the creativity and strategic thinking of IHAs? To find out, researchers surveyed 281 ...

According to a recent survey, 55% of Gen Z workers say they've been told they look bored or intimidating in professional ...

Learn how modern B2B teams use cold email, AI, deliverability, and personalization to book more meetings, protect their ...

As AI accelerates marketing change, content teams need agility. Learn how people, process, and platform form the foundation ...

This infographic explores why credibility is more important than ever for SMBs and covers four key strategies for building ...

B2B marketers are embracing AI for efficiency, but speed without strategy risks authenticity. Learn how balanced, human-led AI adoption drives sustainable growth.

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.

Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion. Google is the second-most valuable brand ($578 billion), and Microsoft is the third-most valuable ($502 ...

Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power comes from ...