Discover 5 ways to boost event engagement and the AI-powered tools that allow event marketers to measure and act on buyer ...

Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...

Generative AI is transforming customer experience (CX) and support, but trust, accuracy, and empathy still depend on people.

This infographic explores how artificial intelligence is bringing about the largest organizational paradigm shift for ...

Fewer content marketers are publishing long blog posts, but those that do are seeing stronger results, according to recent research from Orbit Media Studios. The report, which has been published ...

Coca-Cola and PepsiCo are the the most respected US brands by business decision-makers, according to a recent report from CoreBrand. However, though the two companies top the 2014 list, both are ...

Meta is set to overtake linear television next year in total global advertising revenue, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

How important is outbound sales outreach to B2B firms? Why do they invest in it? Which outreach approaches are used most often? What do firms expect from a successful strategy? To find out, Sopro ...

For many revenue leaders, enterprise customers are a key growth lever, bringing with them large annual contract values and huge potential for account expansion. But connecting with enterprise buyers ...

In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. It's no longer a question of whether AI will dominate; rather, the question is what ...

For the purposes of this example, consider a purchase of a notebook computer. Below are 8 options for this computer. They differ in 3 basic benefits (weight, the length of the battery life, and the ...