The majority of digital ad tech services in Australia are facilitated by Google, driving up prices for advertisers, and ...

First-party data is poised to play a major role to navigate success next year. In 2024, we saw an uptake in first-party data ...

Christmas ads don't have to be over the top fantastical or glossy to have an impact. There's an art to revealing the true, ...

The AdNews end of year Perspectives, looking back at 2024 and forward to next year.

Australian research and strategy agency T Garage has launched the Insight-IQ Concept Generator, an AI-powered platform that ...

The Australian Association of National Advertisers (AANA) has appointed Jenni Dill, CMO of The Arnott's Group, chair of the ...

Socially-led creative agency We Are Social has been appointed as eBay Australia’s social and influencer marketing agency of ...

Meta is fighting online scams by tightening requirements for advertisers promoting financial products or services in ...

Seven, whose broadcast and digital network reaches 17 million people every month, scored its highest audience share in a ...

Sp orts digital website, network and content producers The Sporting News has partnered with global sports streaming platform ...

The Rise of the Independents: While Out-of-Home (OOH) advertising has been performing strongly, independent OOH suppliers ...

The campaigns from The Monkeys have won the biggest awards the world has to offer. Many have become part of the advertising ...