Before first-party data can save us from signal loss, advertisers need it to be easier to use, said fullthrottle.ai CPO Amol Waishampayan.

When talk turns to the most impactful state privacy laws, the conversation usually starts and stops with California. However, ...

Mediaocean has a new certified partner program. Plus, Google’s “site reputation abuse” search update is cratering publisher ...

Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government officials liberally used location-tracking software Locate X in criminal ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Beyond its own on-site and in-app inventory, including display, online video and OTT, Western Union also operates a network ...

OpenAI may be opening up to the idea of serving ads. Plus, Television for toddlers is quietly powering streaming media ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Dave Strauss, VP of revenue operations and strategy for North America, on The Guardian’s PMP priorities and how it’s tapping ...

Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and ...

Adobe clocked Black Friday ecommerce spend at more than $10 billion in the US for the first time. Salesforce estimates $17.5 ...