martech1h
AI is poised to disrupt the world of martech vendors and users
The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating.
martech4h
Rethinking media mix modeling for today’s complex consumer journey
Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on ...
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Why organization management is crucial for marketers
Lead the charge in shaping martech organizations, ensuring proper training and collaborating with key stakeholders for ...
martech23h
GenAI must win consumer trust if it is going to transform search marketing
A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, ...