In 2025, celebrity collaborations still drive results—when done right. Discover why Knix and Kristen Bell nailed authenticity ...

APTN Board of Directors Application Form Are you an experienced professional with a passion for Indigenous storytelling and community empowerment? APTN is looking for dynamic, visionary leaders to ...

Discover the latest in Canadian marketing—from Knix’s empowering collab with Kristen Bell to Barbie’s hockey-inspired dolls with Tim Hortons, Staples’ SickKids back-to-school bus, Coegi’s new ...

In today's hyper-connected, ever-evolving business environment, marketing is no longer a side function delegated to a team of specialists tucked away in a department. It’s a strategic, ...

Canadian DMOs are seeing a surge in domestic travel as political tensions shift Canadians away from U.S. vacations. Discover how pride-based messaging, SEO, and real stories are fueling a homegrown ...

This week in Canadian marketing: Cossette debuts an AI-powered platform, Barrett and Welsh joins a global network, NiaHealth appoints a new CMO, and CST launches an AI baby name tool.

Bell Canada and Cohere unite to build sovereign, secure AI infrastructure that keeps data on Canadian soil. Discover how this partnership is reshaping Canada's digital future through innovation, ...

Discover Surrey launches eight immersive Signature Experiences in partnership with local businesses. Explore nature, savour global flavours, and connect through culture, from whisky tastings to ...

Despite growing resistance, a 2025 CMA report shows that inclusive leadership and diverse teams continue to outperform. Discover key findings on DEI progress, polarization, and the business case for ...

A heartwarming ad from Quebec’s Eastern Townships is going viral for embracing American tourists—literally. Discover how a 30-second video promoting hugs over politics is boosting bookings, bridging ...

Maple Leaf Foods is shaking up traditional food marketing with bold new campaigns like #NotStuntProtein and Canada’s Next Top Dog. Discover how the legacy brand is winning consumer trust with real ...

In a time where agility, innovation, and fresh thinking define market leaders, how you access talent can be just as important as who you bring on board. That’s where Riipen FuturePath comes in. This ...