HAVAS Red’s Jessica Kelly asks whether the industry is helping people imagine experiences and giving stories they’ll remember ...

Perfetti Van Melle's Sinatra Carneiro shares her thoughts in this months private view on work from Annahar, Dorco Sleek and more.

Snoonu’s Walid Ihadjadjen explores how brands can turn memes, internet culture into marketing opportunities that create human connection.

Publicis Groupe Middle East has appointed of Kalpesh Patankar as Chief Creative Officer of Leo Constellation Gulf, which ...

Havas’ Carlo Nakhle explores how new medical advertising standards could raise the bar for healthcare marketing.

Under the three-year-and-90-day Mada Media contract, Catalyst Advertisement will be able to install, operate and develop two hoardings.

Paragraph Zero reflects three years of work across UX content strategy, content design, UX writing, localisation and content systems.

Alsayeh will focus on scaling SHIFT’s operations while shaping its next phase around AI, changing client needs and performance-driven comms.

Merkle MENA will grow Royal Air Maroc presence across both traditional search engines and AI-powered discovery platforms.

Taking place this October, Dubai Lynx Creativity Week offers a unique opportunity for growth, learning and community-building while also recognising those putting MENA’s creativity on the global map.

One short year later in 2018, women in Saudi gained the right to drive and after 35 long years it was announced that cinemas were opening in the Kingdom. I could go on. Leap forward to today, and ...

TBWARAAD’s Astha Sirpaul explains why the ‘fictional average consumer’ isn’t a data problem; it’s the outcome of a reduction ...