With Prime Day 2025 officially underway, Walmart is trying to square off with the online retailer, especially with the TikTok-famous Samsung’s 4K QLED 'The Frame' TVs available at big discounts.

The Samsung TV has a list price of $1,645 but is now on sale for just $797: That’s a whopping $848 off, or 52% off the regular price. It’s rare to see a premium TV like this dip below the $800 mark, and it’s a clear sign that Amazon is pulling out all the stops for this sales event.

Samsung's Frame TV lineup is popular for a reason; It's unique, makes practical use of all the idle space a TV typically leaves behind, and looks great doing so. And right now, on Samsung's website, you can save up to $1,500 on the 2024 model of the flagship TV for Prime Day.