Rtfkt, Nike

Rtfkt — an early Web3 fashion success story — is folding
The Nike-owned startup became an example of how to build fandom around digital fashion. Now, it might be the canary in the coal mine.
Nike’s RTFKT ceases web3 operations
RTFKT — a digital fashion and web3 studio owned by Nike — announced that it will cease its operations while showcasing past work.
Nike Shuts Down Virtual Sneaker Brand RTFKT
Nike is officially shutting down its virtual sneaker and fashion brand RTFKT. According to CEO Elliot Hill, Nike is recalibrating and reassessing its priorities as it moves into its next chapter of digital innovation.
Nike to Shut Down Digital Fashion Brand RTFKT
RTFKT, the Web3 brand that Nike acquired in 2021, will wind down operations, transitioning into an archive showcasing designs created for the platform.
Nike Shuts Metaverse Fashion Company Rtfkt: Last Collection in January 2025
Nike x RTFKT Cryptokicks Nike is shutting down Rtfkt, its metaverse fashion company known for digital sneakers and NFTs. In January
Nike to Shut Down Virtual Sneaker Label RTFKT Under New CEO
Nike Inc. is shutting down its digital sneaker division RTFKT as the world’s largest athletic-wear company realigns priorities under a new chief executive officer.
Nike will shut down RTFKT, a subsidiary that made virtual sneakers for the metaverse
A company that Nike purchased in 2021 as part of its move into the metaverse announced on Monday that it’s ceasing operations. RTFKT, pronounced “Artifact,” announced on X that it will “wind down” by the end of January.
Nike-Owned RTFKT to Shut Down Operations
The platform shared in a post on X that it will wind down its web3 operations by January of 2025, with plans to launch a new website to preserve its past projects. RTFKT also said it will launch one more drop this month: the MNLTH X featuring the Blade Drop,
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Nike-owned NFT pioneer RTFKT to shut down operations by January
The virtual sneaker and fashion brand RTFKT will wind down its operations by January 2025 as Nike restructures under new CEO ...
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Chiliz CEO Expresses Possibility of Acquiring Nike NFT RTFKT, CHZ Surges 9%
The chief executive of Chiliz Alexandre Dreyfus has hinted at the possible bidding on the assets of Nike-owned NFT project ...
Crypto fashion brand RTFKT announces closure three years after being bought by Nike
In December 2021, Nike announced its arrival in the Web3 space with the purchase of crypto fashion brand RTFKT. Three years ...
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Nike closes its NFT company, says it's a “new chapter”
Three years after sporting apparel giant Nike bought the NFT company RTFKT, it’s now closing it down. RTFKT ("artifact") ...