Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.

IPG Mediabrands’ Initiative has won shotgun to handle its global media planning and buying duties. Volvo spends north of US$500 million ($804 million) on global media each year, according to ...

Adding to its triumphs at LAIF, Insight Publicis shone at the Women in Marketing Communications Awards (WIMCA), where it was ...

Press Release - Adding to its triumphs at LAIF, Insight Publicis shone at the Women in Marketing Communications Awards (WIMCA), where it was named Most Outstanding Creative Advertising Agency in Gende ...

A wave of M&A deals in areas like influencer marketing, talent management, and podcasting show the parts of the creator ...

“In 2025, expect AI, fueled by new GenAI-enabled capabilities, to chip away at gains in efficiency, accuracy, and speed ...

Publicis Groupe MENAT's Tahaab Rais shares his thoughts after lifting the Strategy Leader of the Year award for the third ...

Reflecting on his achievement as the Account Person of the Year, Stuart Randall shares his thoughts on the win.

The run up to the Christmas is an odd time in adland. But amongst the lunches, dinners and drinks events, some agencies were hard at work winning new business. So here are the agencies that ran into ...

Epsilon Data Management LLC must face trial on whether it terminated a Black former director because she complained about discrimination and threatened to go to the EEOC, a Dallas federal judge ruled.

2024's most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated ...

The megamerger would end the FTSE 100 stalwart's 24-year reign as the world’s largest advertising and public relations group ...