Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.

IPG Mediabrands’ Initiative has won shotgun to handle its global media planning and buying duties. Volvo spends north of US$500 million ($804 million) on global media each year, according to ...

Press Release - Adding to its triumphs at LAIF, Insight Publicis shone at the Women in Marketing Communications Awards (WIMCA), where it was named Most Outstanding Creative Advertising Agency in Gende ...

“In 2025, expect AI, fueled by new GenAI-enabled capabilities, to chip away at gains in efficiency, accuracy, and speed ...

Publicis Groupe MENAT's Tahaab Rais shares his thoughts after lifting the Strategy Leader of the Year award for the third ...

Reflecting on his achievement as the Account Person of the Year, Stuart Randall shares his thoughts on the win.

This year we’ve seen AI move from pilots into production use cases. In 2025, they’ll expand into fully-scaled, ...

The run up to the Christmas is an odd time in adland. But amongst the lunches, dinners and drinks events, some agencies were hard at work winning new business. So here are the agencies that ran into ...

Epsilon Data Management LLC must face trial on whether it terminated a Black former director because she complained about discrimination and threatened to go to the EEOC, a Dallas federal judge ruled.

The megamerger would end the FTSE 100 stalwart's 24-year reign as the world’s largest advertising and public relations group ...

Key takeaways from this article: <li /> The majority of deals are small (firms of less than $6 million), with independent PR ...

Here’s an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards ...