Paige Bueckers is making history as the first NIL athlete to design and launch a Nike Player Edition basketball sneaker, according to the company. NIL stands for name, image and likeness and it allows student-athletes to market themselves for profit.

Paige Bueckers continues to break barriers as she partners with Nike for a groundbreaking sneaker release. The UConn star has become the first college athlete to have her own Nike

Paige Bueckers is adding another milestone to her illustrious collegiate career with the UConn Huskies with the release of her first Nike PE shoe. Shown here is Bueckers’ PE version of the G.T. Hustle 3 arriving this Saturday. This release makes Bueckers the first NIL athlete to design and launch a player-edition sneaker.