As athletes begin sharing in the revenue, the next decade will determine whether they gain real negotiating power. Part 1 of ...

Programs across the country have made significant investments in building NIL infrastructures to attract and retain top-tier ...

Lawyers in the settlement allowing revenue sharing in college sports and the commission overseeing NIL deals agreed on ...

USC head football coach Lincoln Riley hopes 24-year-old offensive lineman DaJuanye “DJ” Wingfield will protect quarterback ...

The new guidance allows collective deals as long as the athlete is promoting 'for profit' goods or services to the public.

Texas Tech football GM is open and honest about how the Red Raiders plan to lure some recruits to Lubbock, Texas.

The new agency vetting name, image and likeness deals in college sports reached an agreement that relaxes standards on player ...

The College Sports Commission has loosened its blanket prohibition on athletes receiving payments from NIL collectives, ...

College coaches are racing to master retention as revenue sharing and NIL opportunities steer athletes toward the transfer ...

Veteran sports agent Leigh Steinberg responded to Trump's executive order on college sports, praising efforts to regulate recruiting and protect women's athletics.

The USC Trojans have been one of the most successful teams in the new era of college football with the use of Name, Image, and Likeness (NIL) deals. In June, th ...

Tech hasn't won an outright conference championship since 1955 but will head into the 2025 season with a Big 12-title-or-bust ...