The gay bar, one of the oldest in the country, shut its doors for good on March 9, leaving a hole in Milwaukee's LGBTQ+ community.

After 56 years of business, This Is It!, which identifies as Wisconsin’s oldest continually operating LGBTQ+ bar, is closing their doors. This Is It! announced the closure in a post on social media.

One of the oldest continuously operating LGBTQ+ bars in the country has closed its doors. This Is It! announced in a Facebook post on Sunday

This Is It!, one of the country's oldest LGBTQ+ bars and a Milwaukee institution, closed its doors permanently Sunday. The Covid-19 pandemic and an eight-month closure of East Wells Street last year "put the business in a position that we could not ultimately overcome,

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Milwaukee’s longstanding gay bar This Is It!, located downtown at 418 E. Wells St. near Cathedral Square, has closed permanently as of Sunday, March 9,

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This Is It!, the city's oldest gay bar, is closing its doors. For many, this isn't just about losing a bar—it's about losing a home.

This Is It!, Wisconsin's oldest continually operating gay bar and a beloved establishment in Milwaukee's LGBTQ+ community, shut its doors for the last time Sunday. The COVID-19 pandemic, followed by last year's eight-month closure of East Wells Street,