Japan's green tea exports, including matcha, rose 25% by value to 36.4 billion yen ($252 million) in 2024, driven largely by ...

Matcha green tea is more than just a trendy drink—it's packed with surprising health benefits you might not know about. From ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

In the last year, it has become increasingly difficult for people aged between 18 and 30 to log on to Instagram or TikTok and ...

We just can’t keep up’ with the demand for matcha, says one tea farmer in Japan, as social media fuels a worldwide obsession.

Learn more about how this delicious green drink can block your body from absorbing iron and what you can do to avoid it ...

“I have never tried matcha, and honestly, I do not feel the need to. I am not averse to green juices or healthy food in ...

Matcha prices have skyrocketed to historic highs as Japans record-breaking heat slashes green tea yields, tightening supply ...

Matcha is all over our social media, but have you tried it for yourself? Check out some simple, tasty and interesting recipes ...

Scientists make shocking discoveries about matcha's health benefits that will change how you think about this green powder ...

Grab two matcha drinks (for sharing... or not) for just P125!