However, despite boasting Kevin Durant—one of the league’s greatest scorers—and All-Star guard Devin Booker, Phoenix has struggled to find consistency. Both stars have been putting up impressive individual numbers: Durant is averaging 26.

The Phoenix Suns have been one of the biggest disappointments in the NBA this season. Despite having the league’s highest payroll, they sit 11th in the Western Conference, one game behind the Sacramento Kings for the final play-in spot.

Despite Ishbia being an easy target of critiques from the Phoenix fanbase and NBA media world alike, the steward of the Suns is clearly motivated to bring a championship to Phoenix. It's the intention and effort that counts currently in Booker's eyes - the days of winning will return soon.