The most controversial rebrands of all time
Rebranding is risky for any company; if done correctly, it can modernise the brand image, expand into emerging markets, signal positive change and attract new customers. However, it comes with the ...
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Jaguar's rebranding rollout was controversial — and brilliant, some advertising veterans now say. Others aren't so sure.
Jaguar has generated a lot of buzz since unveiling its rebranding campaign, culminating this week with the release of a ...