Jaguar is taking us on a ride with its new rebrand. On Monday, the luxury vehicles company unveiled its Jaguar Type 00 ...
Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...
British carmaker Jaguar is undaunted by the criticism its recent rebranding campaign generated. A video launching the ...
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
Jaguar holds a reputation for targeting male car drivers—and ones with plenty of money. For instance, the company's "Good to ...
In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...
"This is the result of brave, unconstrained creative thinking, and unwavering determination," said Gerry McGovern, Jaguar ...
"We want to be bold and disruptive... We're clearly in the conversation,” Jaguar's managing director Rawdon Glover said.
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