Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by CNN’s parent company Warner Bros. Discovery, will see the new-ish name roll out Wednesday, the company announced .

Max, the streaming service formerly known as HBO Max and now known by that name again, complained that X, the social platform formerly known as Twitter, is not letting it switch back to its original moniker.

As the nation reels in all the sudden, horrible change of this grim moment, it feels increasingly impossible to ever go back—to somehow reverse entropy’s course and return to the relative Eden of a simpler, more sensible time. Like, say, May of 2020, when the streaming service HBO Max launched.