As the discourse intensified, all eyes were on American Eagle. On August 1, the brand finally broke its silence, posting an official statement via Instagram: “‘Sydney Sweeney Has Great Jeans’ is and ...

American Eagle's ad with Sydney Sweeney faced criticism. The tagline used 'jeans' and 'genes' in a playful way. Some people linked it to eugenics. American Eagle says the ad is about denim and ...