Following the loss of its contract with the German Football Association (DFB) last year, Adidas is expanding its horizons. The brand is reportedly set to partner with the new Audi Formula One team when they join the grid in 2026 and has plans to collaborate with English soccer club Liverpool starting next season.

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.

Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back into the sport.

Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma following Lewis Hamilton's decision to leave

While Mercedes are making moves off the track, they have a tough task ahead of them to return to prominence on it. The Brackley-based squad finished fourth in the Constructors' Championship standings in 2024 and rarely demonstrated the pace required to take the fight to the three teams ahead of them.

German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multiyear partnership announced on Tuesday for the new post-Lewis Hamilton era.

Off the track, we will bring a fresh perspective to the sport by introducing exciting lifestyle product and extending the reach to a new generation of fans.” Mercedes F1 team

German sportswear giant Adidas is set to make its mark in Formula 1 through a newly announced multi-year partnership with the Mercedes F1 team

From what is understood, the collaboration will focus on creating a range of apparel, footwear, and accessories for the team and its fanbase.