Lifetime Takes on Bama Rush with TikTok Star Brandis Bradley Leading the Way originally appeared on Parade.

Move over college football: there’s another Southern tradition making headlines, stealing screens and racking up millions of ...

Bill Brandis and Bill Alverson are the rush coaches featured in Lifetime's new show 'A Sorority Mom’s Guide to Rush!' ...

Coaches Bill Alverson and Brandis Bradley guided mother-daughter duos through sorority recruitment, highlighting preparation, ...

A Sorority Mom's Guide to Rush premiered on August 11, 2025. Lifetime show features mother-daughter duos competing to get the latter into their choice of sorority.

It’s life. It’s everything you do,” said Alverson, a lawyer who compares rush preparation to preparing a witness for trial.

Rush coaches Bill Alverson and Brandis Bradley, along with University of Alabama senior Morgan Cadenhead — who went through rush twice without receiving a bid — join NewsNation as thousands of ...

The new series premieres on Monday, Aug. 11. "Each hour-long episode follows two mother-daughter duos as they navigate the ...

A Sorority Mom's Guide to Rush! is Lifetime's new reality show, which premiered on Monday, August 11, 2025, at 10 pm ET.

I have seen girls get cut from houses they want — they end up leaving to go to a different school,” said #RushTok queen Kylan ...

Money-minded mamas are sparing no expense, splashing serious cash on clothes, bags and jewelry, so their girls get a leg-up ...

TikTok influencer with 1.2M followers takes mental health break from Bama Rush content creation, citing struggles with online ...