Programmatic attribution always comes with a push and pull  dynamic. There are the methodologies and theories embraced by ...

Index, a comprehensive data-driven ranking of mobile advertising performance across the globe. This year’s report show that Reddit and Moloco have joined Google, Meta, TikTok and Apple in mobile ad ...

As of Monday's close, shares of AppLovin had fallen by 30% year to date. That sharp decline has pushed its price-to-earnings ...

AppLovin shares have recently been in the spotlight, but not in a good way. Check out why I rate APP stock a buy.

Pew Research has found U.S. support for a TikTok ban has dropped to 34%, with the public divided amid data security and free ...

TikTok’s Washington office is undergoing a significant leadership change as the company’s US public policy chief, Michael ...

Trump has extended the deadline for ByteDance to divest TikTok two times but now, his advisors believe that the third time's ...

Nexad, a new adtech startup building a network for AI-native advertising, secured a seed investment round.

We recently compiled a list of the 14 Best American Tech Stocks To Buy Now. In this article, we are going to take a look at ...

AppLovin stock price has imploded in the past few months as concerns about its valuation continued. What next for the APP stock?

ByteDance’s revenue jumped 29% to $155 billion in 2024, after online video phenom TikTok drove a worldwide expansion that ...

AppLovin's Q4 2024 earnings showed impressive 44% YoY revenue growth and exceptional EPS growth. Read why I remain very ...