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Norwegian payment service Vipps has just launched its own Apple Pay rival – the first such service in the world – letting its customers pay for items with their iPhone without ever having to go through Apple’s own service. That could open the door to many other Apple Pay rivals hitting the scene.

A Norwegian payment app called Vipps is the first service to take advantage of a new, more open iOS ecosystem thanks to EU regulations. Starting today, Norwegians can use Vipps for tap-to-pay transactions and online payments, and they can even set the app as the default payment option on their iPhones, as reported by MacRumors.

Apple finally offered third-party developers access to its Near-Field Communication (NFC) technology. Not only are iPhone users in the EU receiving access, but other regions can also leverage this technology.

Norwegian payment service Vipps has become the world's first company to launch a competing tap-to-pay solution to Apple Pay on iPhone,

A Norwegian firm has become the first to take advantage of the EU law that required Apple to allow Apple Pay rivals to use its iPhone NFC technology.

Apple has announced Tap to Pay on iPhone in the UAE, allowing independent sellers, small merchants, and large retailers in the country to

Norwegian payments provider Vipps has introduced the Apple Pay alternative for iPhone users. It is claimed that Vipps has become the first company globally to introduce a competing solution to Apple Pay on the iPhone,