In a power move that signals its serious play for India’s streaming wars, Amazon MX Player showcased its ambitious strategy at its inaugural StreamNext event, rolling out plans for over 100 new shows in 2025,

Amazon MX Player announced over 100 new shows for 2025 at its first StreamNext event, featuring Bollywood stars like Bobby Deol and Suniel Shetty. The platform unveiled 40 Hindi originals and new series such as 'Bhay' and 'The Titan Story',

MX Player, which claims to have 250 million users and was acquired by Amazon in October last year, also unveiled a second season of cricket drama Sixer from Indian produer The Viral Fever, as well as a new platform housing so-called micro-dramas.

StreamNext event featured global marketing leaders like Sir Martin Sorrell, Benedict Evans and prominent entertainment industry personalities. The event showcased the evolving landscape of content consumption in India.

Amazon MX Player announced its 2025 slate on Thursday comprising of new fiction and non-fiction shows along with returning seasons of older shows. Bobby Deol’s Aashram 3, Suniel Shetty and Jackie Shroff’s Hunter 2 and Remo D’Souza and Malaika Arora’s dance reality show Hip Hop India 2 will be making a return with new seasons along with Who’s Your